Your New Secret Weapon:
No Fluff Digital Marketing
An approach focused on low-hanging fruit, studying the competition, leveraging what already works for other companies, a classical sales-led philosophy to marketing, and a heavy use of analytical tools to develop the right strategy
Going Small & Precise
We go small. Focus on creating leverage by narrowing the scope of what we're doing. Go 80/20, and zero-in on critical actions.
We Follow the Money!
Our backbone is strong copywriting and sales that works. Forget expensively designed ads: Copy sells. Cute, fluff, feel-good marketing only works for the Fortune 500.
Contrarian Approach
When tons of competitors pour money into the same channels, they become expensive and too competitive. We find a chink in the armor.
Long-Term Strategies
Capturing low-hanging-fruit is a path to winning long-term by investing in more approaches to sustained leads and conversions. Through experiments, either we win or we learn.
Book A Consult with Us
We'll take a look at your site to see if there are amazing opportunities to get high-value high-commercial intent leads without working hard.
WHERE WE'RE MOST EXPERIENCED
Startups & Small Local Businesses
Digital marketing for local businesses is the backbone to develop strategies that work without massive digital marketing budgets at the get-go. Figuring out how to drive significant leads, sales, and revenue growth through classic approaches of organic traffic, paid ads, email nurturing, and pay-per-click ads are the basics. We've got tools to study competitors, decode what they're doing, mimic winning strategies, know where to invest more effort, and figure out what will be a waste of funds. Digital marketing for startups needs the classical approaches with a focus on the lifetime value of the leads generated and what it proves for the business.
THE PROCESS OF HOW WE WORK
No 1-Size-Fits-All Approach: Tailored Based on ROI on Spend & The Universe of Variables
01
Deep Competition & Prospective Buyer Analysis
First, we dig deep into the psychological journey that a lead needs to go through in order to buy from you. We use a series of tools on you and your competitors to understand how well they're doing, and analyze where there are opportunities without excess competition
02
Discussion on Findings: Low-Hanging Fruit & Long-Term Game
Second, we'll give you with rich insights about what you're doing well, what your competitors are doing, how much traffic they're getting (and how), what we can do to mimic great approaches and avoid overtly costly ones.
03
Monthly Reports
Third, we do monthly calls to discuss results, progress made, and any other interesting insights we came across during our every-other-week marketing strategy refreshes where we take another look at the competition and easy opportunities to get leads.
04
Optimization & Double-Down
Lastly, we won't bring you golden eggs from the get-go. Some types of traffic will be more valuable than others, so we'll double down on the areas which are most critical to increasing revenue long-term.
3 Common Paths We Take with Clients
Fb & Google Advertising
Inorganic Traffic
Advertising on social platforms like Facebook and Instagram are powerful ways to do "intervention marketing" and to create demand in the minds of people who weren't even looking for you to start with. This is different from need-based marketing and relies more heavily on a strong lead-nurture backbone we set up
Google Search Ranking
Organic Traffic
Ranking high on Google search for important keywords can yield you nearly free traffic everyday - It wins long-term. It creates a strong influx of traffic because Google trusts your website. Getting there needs Google-algo friendly web design and knowing how to rank high on Google
Strategy Discussions
We'll Figure it Out
You may want to go at it yourself and just need us for direction and advice - we can help give you ideas on where to invest your time based on where your business is, and what combination of approaches will yield the best result. If needed, we can own some part of the work
TOOLS IN OUR ARSENAL
Simple & Powerful Techniques Stitched Together
Intervention Marketing
Pattern interrupts are extrodinary at creating demand - showing people something they now want all of a sudden
Classic Google Rank Optimization
Being Google's top search result for high commercial intent keywords can bring tremendous high-value leads - we can do it
Brand New Website Builds
We skip on the cutesy and nicely designed websites and go for sites that Google ranks and that convert leads to $$$
Email & Text Them Till they Buy or Die
Strong email and text marketing serves as a way to stay top-of-mind while nurturing leads through the buyer journey
Blog-Based Traffic Generation
Some leads aren't being searched for directly because they need to be educated first. We write high-converting blogs
End-to-End ;Marketing Funnel Builds
We build the website, generate traffic, and handle email marketing to get you leads. Works best for local businesses.
Some Interesting Spaces We've Worked With
Fitness Studios & Products
Gyms, Fitness Influencers, and Wellness Brands
Dental Practices
Creating demand for high-value cosmetic procedures
Tattoo Artists
More clients for parlors looking to grow
Long-Haul Movers
More leads to boost utilization of existing moving trucks and fleets
Helicopter Rentals
Helping a copter rental and experience company get leads
Let’s talk
Schedule a 15 minute chat. You can tell us about your company and what you may need help with
